Networking
Inspired by last month’s advice on Marketing Plans, you have now defined your target markets and even specific clients you’d like to work with. So, how to convert these prospects to clients? The...
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Is Your Personal Brand Outstanding?
In a world of endless options (think of the supermarket toothpaste aisle), brands are increasingly relevant because they are a shortcut around intellectual proof. Brands are typically thought of as...
View ArticleA Simpler Way to Determine Your Niche
To attract clients that value your brilliance, you need a plan. Strategic planning has a reputation for being difficult, complicated and time consuming. Typically the process begins with a SWOT...
View ArticleLift Your Brand Using The Halo Effect
When things happen to me in threes, I take notice. I recently had three different experiences where my perception of a brand was lifted. (Evidently being a brand expert does not make me immune to the...
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Simple Guide to an Intriguing Self Intro
The self-introduction is such a simple and effective way to build awareness for your business. Often called the “elevator speech,” I prefer “self-intro” because delivering a speech in an elevator is...
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Book Summary: To Sell is Human
I recommend To Sell Is Human by Daniel Pink to anyone in professional services marketing because, as the book says, “we’re all in sales now.” Many professional services firms claim that “everyone in...
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The Start Up Radio Interview
I was recently interviewed on The Start Up radio show on KPRZ 1210 AM San Diego. Download Segment 1 (13 min.) What is my business and the need it meets? What is my background and what makes me...
View ArticleA/E/C Firm Positioning
David Lecours, co-host of PSM.Show podcast feels that A/E/C firm positioning is the foundation of all marketing. The post A/E/C Firm Positioning appeared first on LECOURSDESIGN.
View ArticleA/E/C Firm Positioning
David Lecours, co-host of PSM.Show podcast feels that A/E/C firm positioning is the foundation of all marketing. The post A/E/C Firm Positioning appeared first on LECOURSDESIGN.
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